Thursday, 19th January 2012 - Leading European lifestyle brand makes a Smart Start in the Australian market

Sydney, 22 November 2011- Beko, one of Europe’s largest and most sophisticated lifestyle brands, today launched its new range of smart and innovative home appliances to Australian retailers and media.

The European manufacturer is recognised as one of the top ten whitegood brands in the world. It distributes its consumer products into more than 100 countries and is renowned for creating intelligent, environmental and technologically smart appliances. 

The Australian range of Beko appliances will be available through more than 200 leading retailer store shop fronts  including Bing Lee, Betta Electrical and Winnings, amongst other retailers, from March 2012.

“Beko is a proven and successful brand across Europe - all our appliances provide contemporary styling, outstanding features and excellent value. We’ve researched, listened and responded to the needs of Australian customers and consumers and we are confident of becoming a major brand for Australian families,” said Mike Goadby, Managing Director, Beko Australia/New Zealand. 

“We have a strong opportunity to provide a unique offering to consumers.  We are introducing a selection of more than 60 refrigeration, cooking, dishwashing and laundry products to the Australian market that carry the brand’s trademark features of functional design, reliability, build quality, energy efficiency and strong value.”

  • The Beko refrigeration range combines modern design with the latest technology, including an electronic temperature control system, flexible, large capacity storage and high-level energy efficiency

  • Beko's washing machine range is designed for modern living and combines time-saving, innovative programs with smart features, energy efficiency, outstanding performance and style

  • Beko’s range of tumble dryers features Innovative Heat Pump technology, enabling highly efficient drying and low running costs with an innovative heat exchange system

  • Beko provides a range of stylish, modern dishwashers that feature smart programs for a quick, clean and quiet performance, plus storage solutions that save time and money

  • Beko’s comprehensive range of gas, electric, compact and eye-level cookers combine attractive good looks with superb performance. Their fit, feel, finish and superior energy performance reflect Beko’s outstanding quality


Beko recognises that the Australian market has stable economic strength and offers a positive anchor for its expanding global footprint. It officially launched its business operations in Australia earlier this year, when its head office and warehouse opened in South East Queensland in August.


Selected appliances will be in stores in the lead-up to Christmas, ahead of the full launch in March.