About Beko

Today Beko is the second largest brand in the whitegoods sector in Europe. In addition it has been the fastest growing brand in the European market for five consecutive years. In other words: One of our products is sold every two seconds somewhere in the world. Being the first Turkish white good brand offered for sale in abroad markets, BEKO has always embraced the goal of “Being a World Brand”.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - Beko delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors combined with an affordable and reliable proposition, make Beko the brand of choice for today and the future.

Beko - Arçelik Group

Beko is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.

Beko Smart Solutions

Built on functional designs, efficiency and technology, Beko is inspired by your needs. Your insights allow us to develop smart solutions that exceed your expectations.

A Greener Future

Beko is dedicated to reducing the impact of its products and production processes on the environment. We start by designing our products to be energy efficient and recyclable. At Beko we are determined to reduce our carbon footprint environmental impact.

New Technology

We listen to you, and that means we can bring efficiency and functionality into your life. Our ongoing research and development allows Beko to provide you with the latest product innovations at affordable prices. We focus on creating a true user experience.

Our Brand Essence

We Are The Official Partner Of The Everyday
That means that we understand people’s everyday needs and give them meaningful solutions, so that they can simply enjoy their unpredictable, busy, real lives.


Official Partner of the Everyday